As far as I know, the official name of this club has always be East Coast Sea Kayaking Club. Whilst accurate and fully descriptive, the name causes problems at times. The full name is too long and/or too much of a mouthful to be used in contexts such as web domain names, logo design and informal conversation, so it gets abbreviated.
Whilst accurate and concise, the abbreviated name, ECSKC, is unpronounceable as an acronym, with the result that the club is variously referred to as "East Coast", "Feckers" or such like. These are okay to those in the know, but unhelpful to outsiders. For some reason, probably the mixture of C's and K's, ECSKC is often mis-typed and/or mis-remembered. It's also meaningless as part of a T-shirt logo, except to those in the club.
So, there's a move to try to find a new name for the club which is more suitable and addresses some of the problems with the existing name. Finding a good name is suprisingly difficult, so we're not going to commit to changing the name unless we find a substantially better alternative.
We'd like your help. Please get your thinking caps on and make suggestions here. I'm not going to give any further guidance, because I don't want to stifle creativity. There's no specific deadline, but we'd like to have something within a few weeks.